A buyer for Quicken hasn't been announced yet. Intuit is betting on its cloud-based service and apps - which are free to use - but make money in part by pitching credit cards and other services to users. Intuit is shifting its focus to online financial services and tax preparation and has put Quicken up for sale. Intuit, which turned into a multi-billion corporation on the success of Quicken, is giving up the fight trying to sell Quicken to consumers. The diminishing role of Quicken is partly by design as the software became a tiny part of a giant financial software company, Intuit (INTU). It's doable, but requires the software to be reinvented as much as the PC itself - the device on which Quicken flourished - has. The question is can Quicken be turned into software that is again a must-buy.
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